The emergence of social media technology has brought with it great change. Information distribution, consumer behavior, and personal and corporate transparency – whether welcomed or unwelcomed - have all changed. The desire of individuals to express opinion has not. Neither has the natural desire to congregate, converse and to socialize.
Some of the ways to implement social media marketing are:
Blogs
Empower members to self-publish articles, and allow others to post comments
Discussions
Foster member interaction via threaded discussions, giving users the option to review and respond
Commenting
Invite people to post and view comments related to your featured content
Polls
Pose key multiple choice questions and allow members to vote and view results
Live and Event Chat
Enable real-time private or group chats, or conduct a live, moderated chat around a featured guest or event
Ratings and Reviews
Allow members to become critics by rating and reviewing content, products or services
Resource Manager
Share, edit and store documents and multimedia of all types in one central location
User Profiles
Create personal profiles and search for other members who share common interests
Member Directory management
Search for and find people, and view their profiles and friend lists
Friend Lists
Build social networks of existing connections and forge new ones
Private Messaging
Send private messages to other members from within your profile
Leverage an exclusive technology that enables social media campaigns to gain new customers and engage with the ones you already have.
A best social meadia marketer should have the following techniques in their arsenal to create that buzz in the internet
Social Network Marketing
Social Profile and Video Channel Account Setup
Ongoing Profile and Channel Management
Targeted Friend and Fan Outreach
Deployment of Creative Applications/Contesting
Content Distribution
Video Distribution Across Multiple Channels
Promotion on Content Sharing Communities
Servicing to Established Blog Universe
Blog Outreach
Extensive Research of Target Blog Universe
Forge Connections With Lead Influencers
Engage In a Long-Term Dialogue
Turn Influential Voices Into Brand Advocates
Reputation Monitoring
Real-time Tracking of Brand Discussion
Report Mentions, Gauge Sentiment
Escalate To Client For Necessary Responses
Corporate Blog Management
Design and Setup of Corporate Blog
Coordination with Client To Establish a Voice
Scheduled Posting of Approved Content
Online conversations and collaboration take many forms. The social media and networking technologies give your business a broad range of options through which to engage, interact, connect, and share information with your employees, customers, and partners.
Courtesy: www.articlesbase.com
