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Jun 25, 2010

Bpo Services, India

BPO services are increasingly being outsourced from India. Companies globally are looking at India as a potential market with visibly higher preference driven by its unmatched superiority when measured across a range of parameters.


One of the fastest growing segments, Business Process Outsourcing or BPO has attracted youngsters in India to join the industry. With good knowledge and sharp minds, they work with a flexibility to serve their clients.


Companies globally are looking at India as a potential option for BPO outsourcing services. Indian companies are better focused on maintaining quality and performance standards. They have also attained the quality certificates for their services. Furthermore, they are promising a significant and continuous improvement in productivity. The number of correct transactions per hour, the speed of answering calls and satisfying queries is high. The availability of technically trained and skilled manpower in India is making companies across the world look at the country as a profitable base to shift their high-end support services.


The BPO services outsourced by Indian companies have evolved drastically over the years. Today, companies are offering a variety of outsourced BPO services ranging from customer care, transcription, billing services and database marketing, to web sales/marketing, accounting, tax processing, transaction document management, telesales/telemarketing, HR hiring and biotech research among others.
BPO services offerings create a telephonic customer service center to manage customer concerns and queries through multiple channels including voice, e-mail and chat on a 24/7 and 365 days basis.
Let us take a look at some of Customer Support Services
Service Support: Call center consultants answer the queries of the customers who call in to check on the order or status of a certain product, to check for information on products and services, to verify their account status, to check their reservation status or for other such services.


Technical Support Services: Customers call up to sort out various technical problems like the functioning of their computers, to understand how the dial up system works, problems with their software or hardware. BPO services in India are active round-the-clock and provide technical support and problem resolution to customers with problems pertaining to installation and product support, up & running support, troubleshooting and Usage support
Telemarketing Services: Outbound calls are made by BPO consultants to potential customers to sell wireless services maybe for a telecom provider, to retail households to sell leisure holidays, to existing customers to sell a new rate card for a mobile service provider or to sell credit or debit cards etc. These calls are made to generate interest to promote and cross sell to an existing customer base or to complete the sales process online.
Employee IT Help-desk Services: The call center consultants provide technical problem resolution and support for corporate employees regarding system problem resolutions related to desktop, notebooks, OS, connectivity etc., office productivity tools support including browsers and mail, new service requests, IT operational issues, product usage queries, routing specific requests to designated contacts and remote diagnostics etc.


Insurance Processing Services: BPO consultants also provide insurance processing services with specialized solutions to the insurance sector and support critical business processes applicable to the industry right from new business acquisition to policy maintenance to claims processing.


BPO companies in India have established the reputation worldwide to provide the most reliable and cost effective services. . With a strong education background, India has quality manpower in abundance and has gained mastery to work at international standards.

Source : Articlebase.com

Jun 18, 2010

Social Media Marketing – The New Trend

The SEO companies provide social media solutions that allow companies to use technology in innovative ways to ignite and cultivate conversations. These types of companies should develop campaigns from concept to implementation for social media marketing, advertising and audience outreach. The best service provider should understand the social media landscape and how to deliver complete solutions that drive results.

The emergence of social media technology has brought with it great change. Information distribution, consumer behavior, and personal and corporate transparency – whether welcomed or unwelcomed - have all changed. The desire of individuals to express opinion has not. Neither has the natural desire to congregate, converse and to socialize.

Some of the ways to implement social media marketing are:

Blogs
Empower members to self-publish articles, and allow others to post comments

Discussions
Foster member interaction via threaded discussions, giving users the option to review and respond

Commenting
Invite people to post and view comments related to your featured content

Polls
Pose key multiple choice questions and allow members to vote and view results

Live and Event Chat
Enable real-time private or group chats, or conduct a live, moderated chat around a featured guest or event

Ratings and Reviews
Allow members to become critics by rating and reviewing content, products or services

Resource Manager
Share, edit and store documents and multimedia of all types in one central location

User Profiles
Create personal profiles and search for other members who share common interests

Member Directory management
Search for and find people, and view their profiles and friend lists

Friend Lists
Build social networks of existing connections and forge new ones

Private Messaging
Send private messages to other members from within your profile

Leverage an exclusive technology that enables social media campaigns to gain new customers and engage with the ones you already have.

A best social meadia marketer should have the following techniques in their arsenal to create that buzz in the internet

Social Network Marketing
Social Profile and Video Channel Account Setup
Ongoing Profile and Channel Management
Targeted Friend and Fan Outreach
Deployment of Creative Applications/Contesting
Content Distribution
Video Distribution Across Multiple Channels
Promotion on Content Sharing Communities
Servicing to Established Blog Universe
Blog Outreach
Extensive Research of Target Blog Universe
Forge Connections With Lead Influencers
Engage In a Long-Term Dialogue
Turn Influential Voices Into Brand Advocates
Reputation Monitoring
Real-time Tracking of Brand Discussion
Report Mentions, Gauge Sentiment
Escalate To Client For Necessary Responses
Corporate Blog Management
Design and Setup of Corporate Blog
Coordination with Client To Establish a Voice
Scheduled Posting of Approved Content

Online conversations and collaboration take many forms. The
social media and networking technologies give your business a broad range of options through which to engage, interact, connect, and share information with your employees, customers, and partners.

Courtesy: www.articlesbase.com